Evette Firer is a creative and globally minded marketing strategist with a passion for storytelling, brand building, and meaningful audience engagement. With expertise in both digital campaigns and event management, she brings a unique ability to connect brands and people through compelling content and memorable experiences. Her background in cross-cultural communication and strategic planning allows her to craft initiatives that resonate across platforms, cultures, and live settings—always driven by authenticity, purpose, and impact.
Shaping identity with purpose.
From concept to execution, I help brands build a cohesive presence across platforms—ensuring consistency, authenticity, and emotional connection. Whether launching a new product or refreshing a brand image, I craft strategies that resonate with today’s audiences.
People-first, always.
I specialize in creating meaningful experiences that strengthen client relationships—through tailored communication, personalized service, and high-touch event coordination. From luxury retail to global migration services, I’ve helped brands earn trust and loyalty.
Creative meets data-driven.
I design and execute campaigns that combine compelling storytelling with strategic insight—across social media, digital advertising, influencer marketing, and experiential events. From concept to post-launch, I focus on building visibility and engagement.
Leading the development and execution of integrated marketing strategies tailored for luxury residential and commercial properties across the UAE.
Oversee content for collaborations with brands like Baskin Robbins, Oreo, and Sour Patch Kids, aligned with product launches and engagement goals.
Contribute to organizing outreach programs centered on education, youth empowerment, and emergency relief.
Led the planning and execution of large-scale sorority events for over 300 members, managing vendor relations, logistics, and sponsorship outreach.
Supported media relations efforts for the Cannes Film Festival, assisting with logistical coordination and key deliverables.
Helped plan and execute a high-level CARICOM event attended by ambassadors, ensuring smooth coordination and successful delivery.
Evette’s understanding of brand positioning in the high-end real estate market, combined with her ability to execute with elegance and efficiency, made her an indispensable part of our growth. She approaches every project with energy, insight, and a deep commitment to quality.
Evette brought fresh energy and a strong creative vision to our marketing initiatives at YUMIAMI. From coordinating branded content for global snack brands to managing influencer collaborations and themed shoots, she consistently delivered high-quality work under tight deadlines.
Evette's dedication to service, creative input, and ability to engage meaningfully with diverse communities have consistently elevated our initiatives. Whether supporting youth outreach, coordinating charitable events, or contributing to campaign messaging, she brings compassion, clarity, and a deep sense of purpose to every effort.