In my free time, I’ve developed a personal tradition of creating PR-themed gift boxes for friends and family—an expression that blends my love for public relations with artistic creativity. Over the past three years, I’ve dedicated significant time and care to crafting these one-of-a-kind pieces, each measuring over three feet in size and requiring nearly 72 hours of detailed, hands-on work. For me, it’s a meaningful way to share my passion and creativity through a tangible, personalized experience.
This personal project has also sharpened my skills in branding, storytelling, and audience engagement—each box is designed with a clear message, visual identity, and intentional unboxing experience, much like a curated PR campaign. From concept development to final presentation, I treat each creation as an opportunity to evoke emotion, tell a story, and leave a lasting impression. It’s a passion project that not only reflects my creativity, but also mirrors the strategic thinking I bring to my professional work in marketing and communications.
